Misty City Music Festival

Misty City Music Festival is Niagara’s newest two-day celebration of rock, country, and good times. It features top North American artists, local food, world-class BBQ, and cold drinks.

We partnered with Misty City to build their identity from the ground up. Starting with napkin sketches, we developed a bold visual system rooted in Americana with a playful twist, balancing fun, structure, and flexibility across every touchpoint.

A key challenge was designing a poster that could scale across three sizes. We solved this by using a waterfall illustration as a framing device, allowing the layout to expand or contract while keeping the core composition intact.

For social templates, we created custom badges to reinforce the festival’s personality and help differentiate content.

The website takes a simple, user-friendly approach. It’s easy to navigate and includes everything festival-goers need to know, all while staying on brand.

From poster to post, every piece was built with consistency and character.

Scope

• Brand identity

• Illustration

• Website design

• Social templates